Logobrand Retail Strategy

Logobrand Retail Strategy | Logobrand Field Marketing

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Our Systems

Availability Manager

The Dashboard

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First impressions are the most important - The Availability Manager Corporate Dashboard gives you an up to date summary of Sales Performance, In-Store Availability (ISA) and On-Shelf Availability (OSA). The latest figures are taken from EPOS data every morning and presented alongside data from the previous week and comparative periods.
Data can be filtered by Retailer/Store Grouping, specific Product and Product Groupings and be reported by selectable units, e.g. by value or by litres.

The EPOS Sales Tracker

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What do you want to know? – The EPOS tracker allows you pose questions about performance graphically and by Excel Spreadsheet using a dynamic interface which updates immediately as you make selections. Simply select the information that you wish to see, the products and retailer groupings and get your answers quickly.

Exceptions

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Do you have a problem? – Find out what it is and where it is using our Exceptions system. Exceptions are generated from the latest EPOS data and are reported using mapping, by territory breakdown and in summary. How many stores are Out of Stock of Product X, which stores are selling less of your brand than comparative sites, where are your Promotions underperforming? Exceptions tells you all this and more, providing screen based analysis and screens/downloads to drive Field Sales Team planning.

Supply Chain Management

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Where is your stock? – The Supply Chain Dashboard gives you the detail on Sales vs Stock, In-Store and On-Shelf Availability and Book Stock Errors. Using EPOS data supplied by the Retailer, we know how much of your stock is in store, in transit, in the warehouse and on order. Drill down from each graph gives you the detail.

Management Information

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Fully understand the data - The Dashboard can be configured to email itself to your managers after each EPOS update. They can then comment directly on each section highlighting and explaining points of interest. Once you are happy, the Dashboard can be then circulated incorporating all of the comments.

Local Stockists

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Availability Manager gives you tools to query your own EPOS data at a low level, e.g. the Local Stockists screen allows to select a product and a location and find the nearest stores with stock.

Territory Planning Tools

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Manage your sales force – Availability Manager reporting uses both Retailer organisation, e.g. formats, and your own Territories. You can use the system to rearrange your Territories and see the effect in terms of number of stores per Territory, expected sales per territory and distance that the Territory Manager will travel.

De-Seasonalised Demand Re-alignment

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Better forecasting - Retail Link provides you with forecasted details of product sales and total sales by stores in the near future. Availability Manager provides its own forecasts based on your EPOS data history and refined with your knowledge. Compare the two forecasts on screen and update Retail Link with updated forecasts that you can trust.

PDA Mobile Systems

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In the effort to further our goal of providing real-time updates from the field to our clients, we have developed mobile applications for a variety of different devices and platforms for our systems to retrieve and manipulate information right from the retail outlet to your Dashboard.

With over 5 years of PDA software experience, our PDA systems have become an integral part of providing an industry leading service to each and every one of our clients.

Retailer Collaboration Systems

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Sometimes a project requires input from both Supplier and Retailer together to achieve joint success. Logobrand Retail Strategy's expertise in working with two or more parties has enabled successful projects with websites showcasing success in-store with both Compliance to Ranging and Sales.