Perfect Store
Delivered
In Real Time

Our data-driven field marketing makes perfect store KPIs more achievable than ever thanks to the integration of a skilled field team with a bespoke app, multiple data sets, and AI image recognition.

Sub-optimal store compliance can often fly under the radar. When you have thousands of stores to monitor, common challenges such as not enough shelf space or late in-store activations can hold back your products’ performance.

As an award-winning field marketing agency - 15 awards in the past three years - we know a thing or two about how to hit targets when it comes to in-store implementation.

Promotions

Your planned promotions will rarely be activated in all stores from day one. Stock issues can undermine the success of a promotion and leave shoppers frustrated. That’s hurting your sales but it can be tackled, cost-effectively.

Distribution

Your agreement might be for 500 stores but your products might have sales in just 450. That missing 10% is seriously impacting sales and your margin. We can visit the stores with stock but zero sales, cutting the products into the fixture and sorting SELs. We can also visit those with zero stock to trigger ordering or tell you why there is an issue.

Share of space

The planograms indicate that your products should have 35% of available space. In practice, it could be as low as 25% (maybe less). That space loss is hurting your sales and making buyer negotiations more awkward. Our exclusive access to ‘Snappy Decisions’ gives you all the statistics and images you need for buyer discussions.

Secondary Displays

You have an agreement for secondary displays in 200 stores, but 120 stores comply. Our technology and field sales teams will identify where those gaps exist and take proactive action to ensure that all or most stores meet their commitment to your product visibility.

Our Unique Approach

We bring together great people - office and field - and a range of sophisticated in-house technologies to deliver your perfect stores.

Our Field Teams:

  • Engage with and assist store staff
  • Activate promotions
  • Improve availability
  • Build relationships with store staff at all levels and keeps them informed about brand developments
  • Get orders placed for products ranged but not stocked
  • Replace missing SELs and fills gaps to remedy OSA issues
  • Feed back insights - the key observations of store staff

Does real-time reporting matter?

As a client you get your own Perfect Store portal. In today’s competitive trading environment, you can’t afford to rely on outdated data. That’s why all our reporting is done in real time and in-depth analysis is available to inform smarter decision making.

New for 2024

You don’t even have to log in to the portal. You can install our ‘Perfect Store’ app on your iPhone or iPad and see which stores we’re currently visiting, review photos from each store and submit special requests. Giving you convenient, instant access to your dedicated field team as and when you need it. If you need to see a photograph of your competitor’s promotions in store just submit the request via the app and our field team will take care of it for you.