In attempting to reduce increasing levels of obesity, new laws relating to products containing high fat, salt and sugar (HFSS) are being brought in by the UK government by the end of 2022. But how will that affect retailers and their ‘sweet treat’ in-store merchandising?
Evidence …
The UK saw a surge in DIY activities like never before during the coronavirus outbreak. If you’ve seen the queues outside B&Q since lockdown restrictions were lifted, you won’t be surprised to find out that DIY activities grew by almost …
Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success …
Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders.
Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf …
We were thrilled to be shortlisted in all SIX categories that we entered at this year’s Field Marketing & Brand Experience (FMBE) Awards.
We were eagerly awaiting the awards ceremony, which was held virtually on 29th January 2021. Unfortunately, there …
Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing.
Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key …
We are delighted to announce that Logobrand Field Marketing Ltd has been awarded accreditation from Alcumus SafeContractor for achieving excellence in health & safety in the workplace.
Alcumus SafeContractor is one of the UK’s leading health and safety accreditation schemes which recognises extremely rigorous standards in health and …
As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right …
Impacts on customer experience, promotions and shopping behaviour
The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s …
We are thrilled to have been shortlisted in SIX categories at the Field Marketing & Brand Experience (FMBE) Awards 2020. The categories Logobrand have been nominated within include: Field Data, Instore Marketing, Tactical ROI and Service Led, Connectivity Award, …
