Blog
Our SafeContractor Accreditation and what it means for your business
At Logobrand, we aim to stand out from the crowd, which is why we are proud to have been awarded SafeContractor Accreditation two years in a row. This seal of approval signifies that we are dedicated to and value the health, safety and wellbeing of everyone we work with. These are values we hold highly and which demonstrate the quality of the work we do.
As well as making …
Can constant sales and offers influence brand awareness and reputation?
It’s safe to say that effective sales and offers are a great way to increase brand awareness and develop a brand’s reputation. With so much competition, discounts can often be used to drive consumer interest and influence purchase decisions.
With UK consumers facing tighter household budgets as energy prices, travel …
Recruitment at Logobrand: Why we want the very best to join us – and how we attract them
Recruitment is an integral element of Logobrand’s long-term strategy. We want the very best to join us, the cream of the crop. But we don’t rest on our laurels and merely wait for applicants to contact us through the usual channels – we’re prepared to go that extra step and search out the brightest new talent …
The Omnichannel shopping experience: How shifting towards online has altered in-store purchasing habits
It is universally acknowledged that online platforms have, in recent years, gained significantly in popularity. Consumers are now more accustomed to shopping online, with thousands of products available, and just a few clicks away. This perception of the convenience and unlimited variety of the online offering is also affecting and shaping the in-store retail experience. Taking an omnichannel approach and working across different platforms can give a competitive edge, while consolidating the unified customer journey.
The global pandemic caused many shifts in shopping …
New Year, New You – Getting your health and fitness brand ready for 2022
It’s a truth universally acknowledged that preparation for busy sales periods is key to maximising success. New year is a classic example of this. With the ‘new year, new you’ trend characterised by self-reflection, consumer purchase habits swerve towards health and fitness. With that in mind, and with the start of 2022 only a few short weeks away, there’s …
The resurgence of localism in 2021 – how retailers can benefit from this trending consumer habit
The Covid-19 pandemic has been a major contributor to many changes in consumer habits throughout the past year. Lockdowns and remote working have arguably led to the resurgence of localism. As online shopping grew in importance so did local retailers, as a result of the increase in hybrid and home-working, coupled with consumers choosing to avoid busy city centres.
With increasing interest in …
How to earn brand loyalty in an un-loyal world – what makes people switch to another brand.
Brand switching and loyalty are a constant challenge for retail brands. With so much choice for consumers, any disruptions or problems can ultimately break loyalties and encourage consumers to try alternative products. Over the past year, the pandemic has seen a change in consumer behaviour and a rise of experimental shopping. According …
