Blog
Why Grocery Sales Disappointed Despite Veganuary & Dry January Success
Reports released this week indicate that UK grocery sales were disappointing throughout January. The first month of 2020 has seen many brands release NPD, and with lifestyle trends like ‘Dry January’ and ‘Veganuary’ quickly joining ‘New Year, New Me’ campaigns as a catalyst for driving shopper habits at the …
Availability in the New Year – getting straight in the aftermath of Christmas
The start of the year brought the release of official figures exploring the UK’s biggest supermarket retailers performed during the Christmas period. There have been huge successes, like Lidl, who saw sales rise 11% in the four weeks leading up to December 29th, and there have been some retailers …
Real Businesses Need Real ROI
We’ve all seen those fantastical return on investment (ROI) models that promise to give you absolutely everything you could ever need. Sadly, many of these wondrous models that seem far too good to be true are just that – promises without any real basis in reality or concrete, provable …
The top 8 Retailer Trends of the 2010s that have changed the way we shop
…and put pressure on core availability at point of purchase
Now that we’re coming to not just the end of the year, but the end of the decade, it’s time to look back on the events that have affected the retail community over the past ten years. With the …
100% completion & 95% compliance – how to smash POS activation
Compliance is an incredibly important tool in a brand’s arsenal at any time of the year, but especially at Christmas. At the busiest times of the year it’s not always one of the easiest things for many third party field sales agencies to achieve, and relies on a number …
The trick to selling the treats: How to stand out at Halloween
Halloween is fast becoming one of the biggest retail events of the year, especially for confectionery companies. It is estimated that 90% of Americans spent money on sweets over the Halloween period, amounting to $2.6 billion dollars. Halloween has been an established and widely celebrated holiday in America since …
Spend Less, Achieve More from your Retail Execution Team
When did you last evaluate what your in-store execution team was REALLY delivering? At Logobrand, we have 30 years’ experience in working with our clients and offering our hard-earned advice and field marketing expertise.
Here are just a few ways in which you could maximise your budget:
Invite competition and …
