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How restrictions on ‘HFSS’ promotions will impact in store merchandising

In attempting to reduce increasing levels of obesity, new laws relating to products containing high fat, salt and sugar (HFSS) are being brought in by the UK government by the end of 2022. But how will that affect retailers and their ‘sweet treat’ in-store merchandising? 

Evidence suggests that minimising children’s exposure to unhealthy food choices will …

Discounter and value channels have boomed during the pandemic: How brands can maximise sales 

Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success story for discounter channels and how brands can maximise sales by targeting money-savvy …

The growing demand for click-and-collect and home delivery is taking its toll on stores

Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders.  

Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf availability in today’s competitive, omni-channel retail environment. 
How retail stores have adapted to the ‘new normal’ by optimising click …

Shiny New FMBE Awards

We were thrilled to be shortlisted in all SIX categories that we entered at this year’s Field Marketing & Brand Experience (FMBE) Awards.
We were eagerly awaiting the awards ceremony, which was held virtually on 29th January 2021. Unfortunately, there was no glitzy awards dinner this year thanks to Covid. …

From shelf to checkout: How to maximise sales with point of purchase marketing

Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing.  

Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key messaging between the brand and the consumer.  

When point of purchase …

Excellence in Health & Safety in the workplace

We are delighted to announce that Logobrand Field Marketing Ltd has been awarded accreditation from Alcumus SafeContractor for achieving excellence in health & safety in the workplace.

Alcumus SafeContractor is one of the UK’s leading health and safety accreditation schemes which recognises extremely rigorous standards in health and safety policies and management, along with a commitment to sustainable and ethical practices. 

With the …