Blog
The Omnichannel shopping experience: How shifting towards online has altered in-store purchasing habits
It is universally acknowledged that online platforms have, in recent years, gained significantly in popularity. Consumers are now more accustomed to shopping online, with thousands of products available, and just a few clicks away. This perception of the convenience and unlimited variety of the online offering is also affecting and shaping the in-store retail experience. Taking an omnichannel approach and working across different platforms can give a competitive edge, while consolidating the unified customer journey.
The global pandemic caused many shifts in shopping …
New Year, New You – Getting your health and fitness brand ready for 2022
It’s a truth universally acknowledged that preparation for busy sales periods is key to maximising success. New year is a classic example of this. With the ‘new year, new you’ trend characterised by self-reflection, consumer purchase habits swerve towards health and fitness. With that in mind, and with the start of 2022 only a few short weeks away, there’s …
The resurgence of localism in 2021 – how retailers can benefit from this trending consumer habit
The Covid-19 pandemic has been a major contributor to many changes in consumer habits throughout the past year. Lockdowns and remote working have arguably led to the resurgence of localism. As online shopping grew in importance so did local retailers, as a result of the increase in hybrid and home-working, coupled with consumers choosing to avoid busy city centres.
With increasing interest in …
How to earn brand loyalty in an un-loyal world – what makes people switch to another brand.
Brand switching and loyalty are a constant challenge for retail brands. With so much choice for consumers, any disruptions or problems can ultimately break loyalties and encourage consumers to try alternative products. Over the past year, the pandemic has seen a change in consumer behaviour and a rise of experimental shopping. According …
Why successfully showcasing your plant-based products is so important in a saturated market
When the competition is steep, brands need to work harder to promote their plant-based options to consumers.
It’s safe to say that veganism and plant-based food is here to stay. Gone are the days of very few vegan options available in supermarkets – now shelves are flooded with them. Whatever consumers’ reasons are for making these lifestyle changes – whether it’s health, animal rights or simply personal …
Rising trend of sustainability: How consumer demand is shaping the retail perspective
The rising trend of sustainability in consumer demand has never been more important in the retail sector, especially when initiating new field marketing strategies. The retail perspective is being shaped by this, and no one wants to be left behind. Deloitte’s research reveals that 61% of customers have committed to more sustainable habits. It is …
Why brands should start thinking now about Christmas, ready to better capture and shape customer experience
Consumer behaviours are ever-changing and brands have to keep up. Even though we’re still in August, we’ve already got an eye on Christmas because it’s a key time for attracting consumers’ attention and creating an in-store experience that builds excitement that is synonymous with the season. Trends are already …
