Blog
Excellence in Health & Safety in the workplace
We are delighted to announce that Logobrand Field Marketing Ltd has been awarded accreditation from Alcumus SafeContractor for achieving excellence in health & safety in the workplace.
Alcumus SafeContractor is one of the UK’s leading health and safety accreditation schemes which recognises extremely rigorous standards in health and safety policies and management, along with a commitment to sustainable and ethical practices.
With the …
How brands can drive sales and deliver excellent retail merchandising execution in 2021
As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right merchandising strategy, you can win consumer attention at point of purchase, drive …
4 ways the coronavirus pandemic has reshaped retail
Impacts on customer experience, promotions and shopping behaviour
The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s likely that these changes are here to stay as the …
Shortlisted for SIX FMBE Awards 2020
We are thrilled to have been shortlisted in SIX categories at the Field Marketing & Brand Experience (FMBE) Awards 2020. The categories Logobrand have been nominated within include: Field Data, Instore Marketing, Tactical ROI and Service Led, Connectivity Award, Special Award: Virtual Events and Demos, and Field Marketing Agency …
Mind the Gap: How’s your On-Shelf Availability in Grocery?
If your field sales team is currently off the road, you have gaps in coverage, or you have put field sales support for the Multiple Grocers on hold, it is highly likely that:
– Your on-shelf availability is suffering
– Your shelf presence is dwindling
– Your fixture compliance is non-existent…
Need help understanding your daily business performance in the Multiple Grocers?
Availability Manager can help navigate your way through the impact of COVID-19 – the fastest and most comprehensive Retailer EPOS interpretation tool on the market and Logobrand is currently offering a special trial rate to give you the opportunity to benefit from the insights that Availability Manager brings to …
Stock is back, but are your brands on Sale?
We are continuing to support our client’s brands and the Multiple Grocers, strictly following government guidelines to ensure the safety of our amazing Nationwide Field Team. More stock is in store, but are your brands on sale?
