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The Omnichannel shopping experience: How shifting towards online has altered in-store purchasing habits

It is universally acknowledged that online platforms have, in recent years, gained significantly in popularity. Consumers are now more accustomed to shopping online, with thousands of products available, and just a few clicks away. This perception of the convenience and unlimited variety of the online offering is also affecting and shaping the in-store retail experience. Taking an omnichannel approach and working across different platforms can give a competitive edge, while consolidating the unified customer journey.  

The global pandemic caused many shifts in shopping …

New Year, New You – Getting your health and fitness brand ready for 2022

It’s a truth universally acknowledged that preparation for busy sales periods is key to maximising success. New year is a classic example of this. With the ‘new year, new you’ trend characterised by self-reflection, consumer purchase habits swerve towards health and fitness. With that in mind, and with the start of 2022 only a few short weeks away, there’s …

The resurgence of localism in 2021 – how retailers can benefit from this trending consumer habit

The Covid-19 pandemic has been a major contributor to many changes in consumer habits throughout the past year. Lockdowns and remote working have arguably led to the resurgence of localism. As online shopping grew in importance so did local retailers, as a result of the increase in hybrid and home-working, coupled with consumers choosing to avoid busy city centres.  

With increasing interest in …

Why successfully showcasing your plant-based products is so important in a saturated market

When the competition is steep, brands need to work harder to promote their plant-based options to consumers. 

It’s safe to say that veganism and plant-based food is here to stay. Gone are the days of very few vegan options available in supermarkets – now shelves are flooded with them. Whatever consumers’ reasons are for making these lifestyle changes – whether it’s health, animal rights or simply personal …