Blog
Rising trend of sustainability: How consumer demand is shaping the retail perspective
The rising trend of sustainability in consumer demand has never been more important in the retail sector, especially when initiating new field marketing strategies. The retail perspective is being shaped by this, and no one wants to be left behind. Deloitte’s research reveals that 61% of customers have committed to more sustainable habits. It is …
Why brands should start thinking now about Christmas, ready to better capture and shape customer experience
Consumer behaviours are ever-changing and brands have to keep up. Even though we’re still in August, we’ve already got an eye on Christmas because it’s a key time for attracting consumers’ attention and creating an in-store experience that builds excitement that is synonymous with the season. Trends are already …
How restrictions on ‘HFSS’ promotions will impact in store merchandising
In attempting to reduce increasing levels of obesity, new laws relating to products containing high fat, salt and sugar (HFSS) are being brought in by the UK government by the end of 2022. But how will that affect retailers and their ‘sweet treat’ in-store merchandising?
Evidence suggests that minimising children’s exposure to unhealthy food choices will …
DIY and home improvement retailing: How sales have soared during the coronavirus pandemic
The UK saw a surge in DIY activities like never before during the coronavirus outbreak. If you’ve seen the queues outside B&Q since lockdown restrictions were lifted, you won’t be surprised to find out that DIY activities grew by almost 50%, compared to the same period a year before.
Home improvement and gardening projects were all …
Discounter and value channels have boomed during the pandemic: How brands can maximise sales
Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success story for discounter channels and how brands can maximise sales by targeting money-savvy …
The growing demand for click-and-collect and home delivery is taking its toll on stores
Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders.
Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf availability in today’s competitive, omni-channel retail environment.
How retail stores have adapted to the ‘new normal’ by optimising click …
Shiny New FMBE Awards
We were thrilled to be shortlisted in all SIX categories that we entered at this year’s Field Marketing & Brand Experience (FMBE) Awards.
We were eagerly awaiting the awards ceremony, which was held virtually on 29th January 2021. Unfortunately, there was no glitzy awards dinner this year thanks to Covid. …
