Blog
DIY and home improvement retailing: How sales have soared during the coronavirus pandemic
The UK saw a surge in DIY activities like never before during the coronavirus outbreak. If you’ve seen the queues outside B&Q since lockdown restrictions were lifted, you won’t be surprised to find out that DIY activities grew by almost 50%, compared to the same period a year before.
Home improvement and gardening projects were all …
Discounter and value channels have boomed during the pandemic: How brands can maximise sales
Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success story for discounter channels and how brands can maximise sales by targeting money-savvy …
The growing demand for click-and-collect and home delivery is taking its toll on stores
Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders.
Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf availability in today’s competitive, omni-channel retail environment.
How retail stores have adapted to the ‘new normal’ by optimising click …
Shiny New FMBE Awards
We were thrilled to be shortlisted in all SIX categories that we entered at this year’s Field Marketing & Brand Experience (FMBE) Awards.
We were eagerly awaiting the awards ceremony, which was held virtually on 29th January 2021. Unfortunately, there was no glitzy awards dinner this year thanks to Covid. …
From shelf to checkout: How to maximise sales with point of purchase marketing
Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing.
Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key messaging between the brand and the consumer.
When point of purchase …
Excellence in Health & Safety in the workplace
We are delighted to announce that Logobrand Field Marketing Ltd has been awarded accreditation from Alcumus SafeContractor for achieving excellence in health & safety in the workplace.
Alcumus SafeContractor is one of the UK’s leading health and safety accreditation schemes which recognises extremely rigorous standards in health and safety policies and management, along with a commitment to sustainable and ethical practices.
With the …
How brands can drive sales and deliver excellent retail merchandising execution in 2021
As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right merchandising strategy, you can win consumer attention at point of purchase, drive …
