Blog

Two weeks into lockdown, here’s what we’ve learned so far

We are now into our second full week of social distancing, which means the whole Logobrand HQ team are now able to work from home. Here’s what we’ve learned so far!

Know your goals

Our goals as a company are reflected in our core values, and, during this difficult time especially, …

Logobrand welcomes new Commercial Director, Ali Robinson

This month we welcomed a fresh face to Logobrand’s executive team, with the introduction of our new Commercial Director, Ali Robinson. Fresh from a Head of Sales role at Weetabix, Ali brings with her more than 30 years’ experience in the FMCG industry.

She’s overseen huge successes with some …

Why Grocery Sales Disappointed Despite Veganuary & Dry January Success

Reports released this week indicate that UK grocery sales were disappointing throughout January. The first month of 2020 has seen many brands release NPD, and with lifestyle trends like ‘Dry January’ and ‘Veganuary’ quickly joining ‘New Year, New Me’ campaigns as a catalyst for driving shopper habits at the …

Real Businesses Need Real ROI

We’ve all seen those fantastical return on investment (ROI) models that promise to give you absolutely everything you could ever need. Sadly, many of these wondrous models that seem far too good to be true are just that – promises without any real basis in reality or concrete, provable …