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Why successfully showcasing your plant-based products is so important in a saturated market

When the competition is steep, brands need to work harder to promote their plant-based options to consumers. 

It’s safe to say that veganism and plant-based food is here to stay. Gone are the days of very few vegan options available in supermarkets – now shelves are flooded with them. Whatever consumers’ reasons are for making these lifestyle changes – whether it’s health, animal rights or simply personal …

How restrictions on ‘HFSS’ promotions will impact in store merchandising

In attempting to reduce increasing levels of obesity, new laws relating to products containing high fat, salt and sugar (HFSS) are being brought in by the UK government by the end of 2022. But how will that affect retailers and their ‘sweet treat’ in-store merchandising? 

Evidence suggests that minimising children’s exposure to unhealthy food choices will …

Discounter and value channels have boomed during the pandemic: How brands can maximise sales 

Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success story for discounter channels and how brands can maximise sales by targeting money-savvy …

The growing demand for click-and-collect and home delivery is taking its toll on stores

Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders.  

Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf availability in today’s competitive, omni-channel retail environment. 
How retail stores have adapted to the ‘new normal’ by optimising click …