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Real Businesses Need Real ROI

We’ve all seen those fantastical return on investment (ROI) models that promise to give you absolutely everything you could ever need. Sadly, many of these wondrous models that seem far too good to be true are just that – promises without any real basis in reality or concrete, provable …

The trick to selling the treats: How to stand out at Halloween

Halloween is fast becoming one of the biggest retail events of the year, especially for confectionery companies. It is estimated that 90% of Americans spent money on sweets over the Halloween period, amounting to $2.6 billion dollars. Halloween has been an established and widely celebrated holiday in America since …

Spend Less, Achieve More from your Retail Execution Team

When did you last evaluate what your in-store execution team was REALLY delivering? At Logobrand, we have 30 years’ experience in working with our clients and offering our hard-earned advice and field marketing expertise.

Here are just a few ways in which you could maximise your budget:

Invite competition and …

Logobrand’s Trophy Cabinet just got a little bigger!

Awards season arrived in a shower of glitter and trophies for Logobrand last week! The team is still recovering from what was a fabulous evening at the Field Marketing and Brand Experience Awards 2019, where we were honoured with an accolade in every category we were placed in, including …

Elf on the shelf? Get more of yourSELF on the shelf at Christmas

In retail it’s NEVER too early to talk about Christmas, and
if your sales HQ is anything like our office, you’ve probably been planning for
Christmas long before the weather got a little cooler and the leaves started
turning. There is no bigger retail event in the UK than Christmas, and the …