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Shiny New FMBE Awards

We were thrilled to be shortlisted in all SIX categories that we entered at this year’s Field Marketing & Brand Experience (FMBE) Awards.
We were eagerly awaiting the awards ceremony, which was held virtually on 29th January 2021. Unfortunately, there was no glitzy awards dinner this year thanks to Covid. …

From shelf to checkout: How to maximise sales with point of purchase marketing

Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing.  

Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key messaging between the brand and the consumer.  

When point of purchase …

Excellence in Health & Safety in the workplace

We are delighted to announce that Logobrand Field Marketing Ltd has been awarded accreditation from Alcumus SafeContractor for achieving excellence in health & safety in the workplace.

Alcumus SafeContractor is one of the UK’s leading health and safety accreditation schemes which recognises extremely rigorous standards in health and safety policies and management, along with a commitment to sustainable and ethical practices. 

With the …

How brands can drive sales and deliver excellent retail merchandising execution in 2021

As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right merchandising strategy, you can win consumer attention at point of purchase, drive …

4 ways the coronavirus pandemic has reshaped retail

Impacts on customer experience, promotions and shopping behaviour 
The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s likely that these changes are here to stay as the …

Shortlisted for SIX FMBE Awards 2020

We are thrilled to have been shortlisted in SIX categories at the Field Marketing & Brand Experience (FMBE) Awards 2020. The categories Logobrand have been nominated within include: Field Data, Instore Marketing, Tactical ROI and Service Led, Connectivity Award, Special Award: Virtual Events and Demos, and Field Marketing Agency …

Mind the Gap: How’s your On-Shelf Availability in Grocery?

If your field sales team is currently off the road, you have gaps in coverage, or you have put field sales support for the Multiple Grocers on hold, it is highly likely that:

– Your on-shelf availability is suffering
– Your shelf presence is dwindling
– Your fixture compliance is non-existent…