Blog

4 ways the coronavirus pandemic has reshaped retail

Impacts on customer experience, promotions and shopping behaviour 
The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s likely that these changes are here to stay as the …

Shortlisted for SIX FMBE Awards 2020

We are thrilled to have been shortlisted in SIX categories at the Field Marketing & Brand Experience (FMBE) Awards 2020. The categories Logobrand have been nominated within include: Field Data, Instore Marketing, Tactical ROI and Service Led, Connectivity Award, Special Award: Virtual Events and Demos, and Field Marketing Agency …

Mind the Gap: How’s your On-Shelf Availability in Grocery?

If your field sales team is currently off the road, you have gaps in coverage, or you have put field sales support for the Multiple Grocers on hold, it is highly likely that:

– Your on-shelf availability is suffering
– Your shelf presence is dwindling
– Your fixture compliance is non-existent…

Stock is back, but are your brands on Sale?

We are continuing to support our client’s brands and the Multiple Grocers, strictly following government guidelines to ensure the safety of our amazing Nationwide Field Team. More stock is in store, but are your brands on sale?

Two weeks into lockdown, here’s what we’ve learned so far

We are now into our second full week of social distancing, which means the whole Logobrand HQ team are now able to work from home. Here’s what we’ve learned so far!

Know your goals

Our goals as a company are reflected in our core values, and, during this difficult time especially, …

Logobrand welcomes new Commercial Director, Ali Robinson

This month we welcomed a fresh face to Logobrand’s executive team, with the introduction of our new Commercial Director, Ali Robinson. Fresh from a Head of Sales role at Weetabix, Ali brings with her more than 30 years’ experience in the FMCG industry.

She’s overseen huge successes with some …