The trick to selling the treats: How to stand out at Halloween

Halloween is fast becoming one of the biggest retail events of the year, especially for confectionery companies. It is estimated that 90% of Americans spent money on sweets over the Halloween period, amounting to $2.6 billion dollars. Halloween has been an established and widely celebrated holiday in America since …

Spend Less, Achieve More from your Retail Execution Team

When did you last evaluate what your in-store execution team was REALLY delivering? At Logobrand, we have 30 years’ experience in working with our clients and offering our hard-earned advice and field marketing expertise.

Here are just a few ways in which you could maximise your budget:

Invite competition and …

Logobrand’s Trophy Cabinet just got a little bigger!

Awards season arrived in a shower of glitter and trophies for Logobrand last week! The team is still recovering from what was a fabulous evening at the Field Marketing and Brand Experience Awards 2019, where we were honoured with an accolade in every category we were placed in, including …

Elf on the shelf? Get more of yourSELF on the shelf at Christmas

In retail it’s NEVER too early to talk about Christmas, and
if your sales HQ is anything like our office, you’ve probably been planning for
Christmas long before the weather got a little cooler and the leaves started
turning. There is no bigger retail event in the UK than Christmas, and the …

Field Marketing Awards 2019

Everyone at Logobrand is delighted to announce we have been shortlisted in 4 categories for 2019’s Field Marketing Awards!

Our philosophy towards FMBE is simple – we only ever submit
an entry if we believe that it will win, preferring quality over quantity. It’s
a source of great pride amongst the whole …