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Festive

Availability in the New Year – getting straight in the aftermath of Christmas

The start of the year brought the release of official figures exploring the UK’s biggest supermarket retailers performed during the Christmas period. There have been huge successes, like Lidl, who saw sales rise 11% in the four weeks leading up to December 29th, and there have been some retailers who have missed the mark in terms of sales and revenue like Sainsbury’s, whose like-for-like retail sales dropped 0.7% in the 15 weeks to...

23rd January 2020
Logobrand
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100% completion & 95% compliance – how to smash POS activation

Compliance is an incredibly important tool in a brand’s arsenal at any time of the year, but especially at Christmas. At the busiest times of the year it’s not always one of the easiest things for many third party field sales agencies to achieve, and relies on a number of factors to guarantee that you get the best results possible. Award-winning results worth shouting about Logobrand specialise in delivering award winning POS execution campaigns at...

13th November 2019
Logobrand
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The trick to selling the treats: How to stand out at Halloween

Halloween is fast becoming one of the biggest retail events of the year, especially for confectionery companies. It is estimated that 90% of Americans spent money on sweets over the Halloween period, amounting to $2.6 billion dollars. Halloween has been an established and widely celebrated holiday in America since the early days of the 20th century, and this enthusiasm has spread worldwide. With so much income being spent on Halloween themed sweets, how...

30th October 2019
Logobrand
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Elf on the shelf? Get more of yourSELF on the shelf at Christmas

In retail it’s NEVER too early to talk about Christmas, and if your sales HQ is anything like our office, you’ve probably been planning for Christmas long before the weather got a little cooler and the leaves started turning. There is no bigger retail event in the UK than Christmas, and the best-case scenario is that your products fly off the shelves. But this leaves a huge problem that many brands simply don’t plan for: availability. Availability in the...

19th September 2019
Logobrand
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How to stand out in the Christmas noise

[vc_row top_and_bottom_padding="" left_and_right_padding="" bg_type=""][vc_column delay="" delay_offset="" width="1/1"][text] [dropcap type="dropcap-1" character="A" id="" class="" style=""]t the time of writing, there are exactly 95 days to Christmas. That’s 13 Fridays left till we get to enjoy family, friends and the joy that is the festive season. Well, that’s the feeling for consumers anyway, but for retailers and suppliers, the lead up to Christmas is the most stressful and important time of the year. We know our clients need to...

1st October 2018
Logobrand
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