Field Marketing

It’s a truth universally acknowledged that preparation for busy sales periods is key to maximising success. New year is a classic example of this. With the ‘new year, new you’ trend characterised by self-reflection, consumer purchase habits swerve towards health and fitness. With that in …

The Covid-19 pandemic has been a major contributor to many changes in consumer habits throughout the past year. Lockdowns and remote working have arguably led to the resurgence of localism. As online shopping grew in importance so did local retailers, as a result of the increase in hybrid and home-working, …

Brand switching and loyalty are a constant challenge for retail brands. With so much choice for consumers, any disruptions or problems can ultimately break loyalties and encourage consumers to try alternative products. Over the past year, the pandemic has seen a …

When the competition is steep, brands need to work harder to promote their plant-based options to consumers. 

It’s safe to say that veganism and plant-based food is here to stay. Gone are the days of very few vegan options available in supermarkets – now shelves are flooded with them. Whatever consumers’ reasons are for …

The rising trend of sustainability in consumer demand has never been more important in the retail sector, especially when initiating new field marketing strategies. The retail perspective is being shaped by this, and no one wants to be left behind. Deloitte’s research reveals …

Consumer behaviours are ever-changing and brands have to keep up. Even though we’re still in August, we’ve already got an eye on Christmas because it’s a key time for attracting consumers’ attention and creating an in-store experience that builds …

In attempting to reduce increasing levels of obesity, new laws relating to products containing high fat, salt and sugar (HFSS) are being brought in by the UK government by the end of 2022. But how will that affect retailers and their ‘sweet treat’ in-store merchandising? 

Evidence …