Logobrand

The Omnichannel shopping experience: How shifting towards online has altered in-store purchasing habits

It is universally acknowledged that online platforms have, in recent years, gained significantly in popularity. Consumers are now more accustomed to shopping online, with thousands of products available, and just a few clicks away. This perception of the convenience and unlimited variety of the online offering is also affecting and shaping the in-store retail experience. Taking an omnichannel approach and working across different platforms can …

Discounter and value channels have boomed during the pandemic: How brands can maximise sales 

Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success …

The growing demand for click-and-collect and home delivery is taking its toll on stores

Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders.  

Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf …

Shiny New FMBE Awards

We were thrilled to be shortlisted in all SIX categories that we entered at this year’s Field Marketing & Brand Experience (FMBE) Awards.
We were eagerly awaiting the awards ceremony, which was held virtually on 29th January 2021. Unfortunately, there …

Logobrand’s New Look

We are proud/thrilled to announce the launch of our newly revamped website & branding!  The new Logobrand website has been designed with a fresh new look and user-friendly navigation, updated with the latest information about who we are and …