At Logobrand, we aim to stand out from the crowd, which is why we are proud to have been awarded SafeContractor Accreditation two years in a row. This seal of approval signifies that we are dedicated to and value the health, safety and wellbeing of everyone we work with. These are values we …
It’s safe to say that effective sales and offers are a great way to increase brand awareness and develop a brand’s reputation. With so much competition, discounts can often be used to drive consumer interest and influence purchase decisions.
With …
Recruitment is an integral element of Logobrand’s long-term strategy. We want the very best to join us, the cream of the crop. But we don’t rest on our laurels and merely wait for applicants to contact us through the usual channels – we’re prepared …
It is universally acknowledged that online platforms have, in recent years, gained significantly in popularity. Consumers are now more accustomed to shopping online, with thousands of products available, and just a few clicks away. This perception of the convenience and unlimited variety of the online offering is also affecting and shaping the in-store retail experience. Taking an omnichannel approach and working across different platforms can …
The UK saw a surge in DIY activities like never before during the coronavirus outbreak. If you’ve seen the queues outside B&Q since lockdown restrictions were lifted, you won’t be surprised to find out that DIY activities grew by almost …
Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success …
Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders.
Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf …
We were thrilled to be shortlisted in all SIX categories that we entered at this year’s Field Marketing & Brand Experience (FMBE) Awards.
We were eagerly awaiting the awards ceremony, which was held virtually on 29th January 2021. Unfortunately, there …
As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right …
We are now into our second full week of social distancing, which means the whole Logobrand HQ team are now able to work from home. Here’s what we’ve learned so far!
Know your goals
Our goals as a company are reflected …
