We were thrilled to be shortlisted in all SIX categories that we entered at this year’s Field Marketing & Brand Experience (FMBE) Awards. We were eagerly awaiting the awards ceremony, which was held virtually on 29th January 2021. Unfortunately, there was no glitzy awards dinner this year thanks to Covid. However, the event was a complete success and saw Logobrand win three GOLD, two SILVER and two BRONZE awards We were over the moon to...
Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing. Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key messaging between the brand and the consumer. When point of purchase marketing is executed correctly, you will soon see your products moving swiftly off shelves and into customers’ hands. Firstly, let’s dive deeper into what point of...
We’ve all seen those fantastical return on investment (ROI) models that promise to give you absolutely everything you could ever need. Sadly, many of these wondrous models that seem far too good to be true are just that - promises without any real basis in reality or concrete, provable results. The truth is, every business needs a solid plan designed to ensure they receive their goal ROI. Therefore, securing a robust ROI method that...
When did you last evaluate what your in-store execution team was REALLY delivering? At Logobrand, we have 30 years’ experience in working with our clients and offering our hard-earned advice and field marketing expertise. Here are just a few ways in which you could maximise your budget: Invite competition and creativity… regularly Everyone wants more for less and to do things smarter, and it’s completely possible when you think creatively. By encouraging tactical field marketing...
