Gain a clear and instant snapshot of how your product is represented in retailers and analyse compliance with our auditing service.
The benefits of in store auditing for your brand:
- Overall, this will improve brand awareness and accelerate product sales
- It provides a clear snapshot of how your products are currently trading within the retailer, what proportion of the category is dedicated to your brand vs competitor brands, as well as what competitor activity is present in-store
- Outputs from regular visits can be used to build trends, such as availability and branded POS compliance
- You will have access to valuable information and insights, which will be useful both for brands and retailers to guide future decisions and strategies. For instance, poor compliance can also be used to assist with future negotiations with retailers
- With the support of a field team, you also identify areas where you can make the biggest improvements in store
- Auditing will ensure that products are available and visible on shelf, while improving compliance in-store
Gain a clear and instant snapshot of how your product is represented in retailers and analyse compliance with our auditing service.
The benefits of in store auditing for your brand:
We are experts in helping you to drive sales at point of purchase and maximise your sales potential. We’ve worked with some of Britain’s best-loved brands to identify issues and opportunities in store by carrying out thorough audits.
Following a consultation to determine what level of reporting you require, we will create a questionnaire to capture the results required, and can include capture of such essentials as availability, product visibility, share of space and competitor activity.
We will deploy an experienced field representative into the store to complete the checks promptly and professionally.
We have two different approaches to auditing:
- Mystery shop audit. This is an unannounced audit and we will report whether the retailer has implemented what has been agreed with your brand, providing photographs wherever possible. If the client has requested a mystery shopper, we will only complete the audit but take no actions to enforce compliance or rectify errors on the spot.
- Announced audit. We’ll perform on site checks of your products in-store, taking in main fixture, feature display and warehouse stock. If we notice any issues, such as poor visibility or gaps on shelf, we’ll take action to rectify problems and improve compliance. We also provide extensive photography to evidence our findings and evidence the interventions made.
Our audits provide brands with powerful information, which can be presented in comprehensive reports and evidenced by photographs. As a result, you will gain a competitive edge, and feel equipped with robust evidence to support future negotiations and strengthen relationships with retailers. Win, win.
Want to learn more about how our auditing service and bespoke can benefit your brand? Get in touch with our dedicated team today.
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