Point of Sale (POS) Implementation
What is POS and why is it important for boosting sales?
POS refers to branded fixtures, signage or free-standing units designed to amplify products and generate more sales. POS is found throughout the store – from checkouts to main fixture, promotional ends and front of store.
More brands are realising the benefits of POS activation to boost sales and are investing in field marketing services to optimise compliance and increase visibility and merchandising in-store. Some common types of POS can be Free Standing Display Units (FSDUs), also known as Shippers and Hot Spot Trays (featuring promotions and offers where they are most visible to customers).
There are two kinds of POS:
- POS can either be authorised, meaning the retailer has already agreed upon the POS. The POS should be on the store’s planogram and the client has paid for the space in store
- Alternatively, POS can be incremental, whereby the merchandiser will agree with a particular store on a local level to receive the unit or signage