We will ensure retailers compliance, so your brand can reap the benefits of in-store promotions.
What are in-store promotions?
Brands often promote their products in-store to increase sales and drive penetration by offering shoppers a bargain. Promotions include price reductions, where consumers can save money, to multibuys, such as buy two and get one item discounted or free and, increasingly, every day low pricing. The brand and/or retailer accepts a discounted margin, which is mitigated in increased volume throughout.
In store promotions are highly effective in building brand awareness and boosting sales. They give consumers an incentive to buy your product and trigger impulse purchases, leading to a spike in sales.
All retailers offer ‘off-fixture’ promotional spaces, which are key areas in-store where shoppers will look for promotions an ‘off-fixture display’ or ‘feature space’. Any promotions need to be signposted to the shopper, so must also always run at a main fixture. The brand agrees to pay the retailer a fixed amount of money for the planned feature location in the agreed stores.
While you can have all the necessary plans for your in store promotions, all too often, retailers are not compliant and either improperly deploy displays, or worse, fail to implement them at all. How can brands ensure retailers are compliant?
With Logobrand’s support, you will have the reassurance that promotions are executed efficiently and properly. We’ll enforce retailer compliance and, essentially, ensure you get everything you have paid for.