Going For Gold
The Logobrand team decamped to Troxy in London for the 2017 Field Marketing Awards, with Sally & Co. coming away with a prize in every category entered. As well as a few sore heads.
The event is our industry’s benchmark prizegiving gala, which this year saw a sci-fi themed event hosted by Red Dwarf TV series star Craig Charles.
Our instore techniques set us apart in the category of Most Effective Instore Marketing. With our approach to checks and balances proved decisive in demonstrating our effectiveness in hitting key client objectives. We were seen to deliver value across everything from merchandising to shopper behaviour insight; instore theatre to instore performance. Impressively, Logobrand proved two-time winners in this discipline. Scooping Gold for our work with Wrigley and supporting that with Silver representing work for William Grants.
Elsewhere, recognition was gained in the categories of Most Effective Tactical Campaign, as well as finishing on the podium in the main category of Field Marketing Agency of the Year.