Award Winning Field Marketing Agency since 1990. We have 30 years of experience driving brands and increasing sales instore whilst delivering ROI for our clients

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Unveiling Success And Team Spirit: A Discussion With Kurt, Our Newest Account Exec

In the dynamic realm of field marketing, every team member brings a unique perspective to the table. Join us as we dive into an insightful interview with Kurt, a recent addition to the Logobrand family. From data-driven insights to team dynamics and innovative ideas, Kurt’s journey as an Account Executive offers a glimpse into the heart of Logobrand’s success.


Exploring the Data-Minded Landscape

Kurt’s excitement is palpable when discussing his role at Logobrand. “I’ve really enjoyed analyzing the in-store data to get real time insights into visibility and availability, and ultimately sales across our clients’ fantastic portfolio of brands.” he reveals. Data, often referred to as the ‘new oil’, fuels Logobrand’s strategies to maximise our clients’ potential to sell more. Kurt’s enthusiasm for diving into EPOS data demonstrates Logobrand’s commitment to staying ahead of the curve ensuring our clients beat the competition.


Laughs and First-Day Fiascos

Ah, the iconic ‘first day’ moments that become unforgettable anecdotes. Kurt chuckles as he recounts his memorable experience of almost getting locked in the office on his inaugural day. Such light-hearted stories humanize the work environment, fostering connections and camaraderie among colleagues. It’s these shared moments that make every Logobrand team member feel like part of a vibrant family.


Harmony in Team Dynamics

A month into the journey, Kurt observes the team dynamics with a keen eye. He’s quick to point out the remarkable positivity and mutual support that characterize Logobrand’s work culture. “Everyone seems genuinely happy and eager to lend a hand when needed,” Kurt notes. This collaborative spirit is the backbone of Logobrand’s achievements, reflecting a commitment to excellence that goes beyond the field.


Fun, Quirky, and United: The Team-Building Vision

When posed with the challenge of organizing a team-building activity, Kurt’s creativity shines through. His suggestion of a mini-Olympics or sports day, complete with relay races, tug of war, and even sack races, reflects his belief in fostering unity through play. Such innovative ideas strengthen bonds, encourage teamwork, and invigorate the work atmosphere, aligning perfectly with Logobrand’s vibrant ethos.


Elevating Excellence through Tech

Kurt’s admiration extends to processes supporting Logobrand’s field staff. He loves the agency’s app, LiSA, a platform not just for guidance but also for growth. “I think it’s a brilliant place for educational content which provides the field team with snippets of information that explain actions they can do in-store to add value,” Kurt says. This forward-thinking approach showcases Logobrand’s dedication to empowering its field staff.


A Journey with “Eye of the Tiger”

As the interview winds down, Kurt aptly describes his experience at Logobrand with the iconic song title, “Eye of the Tiger” by Survivor. The song’s sentiment of rising to challenges and pushing oneself resonates deeply with Kurt’s journey as an Account Executive. Just like the lyrics, Logobrand’s team members exhibit resilience, determination, and a relentless pursuit of excellence.


In the world of field marketing, Logobrand’s team is a tapestry of diverse talents, ideas, and shared experiences. Kurt’s insights remind us that beyond strategies and campaigns, Logobrand is a community that values innovation, unity, and the unwavering pursuit of success. As Kurt continues his journey with the agency, one thing is clear: at Logobrand, every team member plays a pivotal role in weaving remarkable brand stories.