Our Story

Our Story

Based in Nottingham, with a satellite team in the South, we are a friendly, professional bunch of ‘doers’. Our proven processes ensure we deliver against our clients, KPIs, day in, day out. Delighting our clients, delivering value, instilling trust.

We’ve been around since 1990 and have always invested heavily in technology to give our clients the competitive edge and drive efficiency, creating a fantastic value proposition. Peter our CEO identified an opportunity in the market when retailers embarked on sharing their instore EPOS data almost 20 years ago. We’ve exploited that data since day 1 and although others try to replicate our bespoke analysis systems, we remain the clear experts and leaders in our industry when it comes to EPOS sales data and continually drive to be ahead of the game. Our experience and knowledge in this area will simply make you better.

Our agile nationwide PAYE field team is 1,500 strong allowing us to offer flexibility to our clients. A diverse mix of talented individuals who are well trained and supported. They provide robust and insightful feedback and recommendations, whilst exploiting opportunities to maximise sales and deliver unprecedented ROI. Our reputation and ways of working ensure we are able to attract and retain some great talent who really make a difference.

We live and breathe our core values. Everything we ever do and every decision we make is based on the foundations that they provide. Every member of our team is aligned and guided by our principles. The result? Longevity of client relationships. The average length of partnership with our top 5 strategic clients is 9.5 years. You can trust us to get on and get it done.

Our Core Values

Our commitment to being objective, ethical and transparent allows you to place in us your complete confidence and trust to do the right thing.  Be it with your budget, people, data or results.  You are in very safe and experienced hands.

Our diligent, driven flexible team exploit opportunities to maximise your sales & ROI with passion, enthusiasm, team spirit and collaboration. Giving you the competitive edge makes us smile. Good isn’t good enough, we want EXCELLENCE and excellence makes us grin and sometimes even do a dance! You will enjoy having us on your team.

We’re the experts and here to take the pressure off.  Trust us to shape your activity and just get on with it.  Our commercial process has you covered every step of the way.  On time, on target.

Millions of lines of data every day from countless different data sources, we cut through the chaff for you and get to the point.  No fluff, no ambiguity, just the “so what” which leads to the ‘What’s next?’. We will make you look like a star with your finger on the pulse.  Maximised sales and unprecedented ROI.