Technology
Award winning Technology, Written for Us, by Us.
We use Data every step of the way – a 360ᵒ journey
We invest heavily in our own in-house systems team who design, develop and manage all of our systems – and this makes us pretty unique in our industry. No one size fits all here. Our systems are tailored made to our needs giving us and our clients the leading edge, keeping one step ahead of the competition.
Real-time visibility, transparency and efficiency through every function of our business. Evolved over the last 20 years and streamlined to perfection…
We are the industry leaders in using data every step of the way to inform key decisions, direct field resource and generate positive outcomes for our clients.
Data Intelligence
Trading Insights & In-store calibration
Our data analysts utilise web based data crunching tools to analyse retailer EPOS data along with field instore captured information, to provide our clients with intuative, reports, trend information and insight. Highlighting potential issues before they occur, lost sales, and identifying opportunities to drive availability & sales are just a few examples of our capability.
Promotional performance, availability versus ranging and stock inventory are all a key focus for our insights team, who also support our Account Management team in determining the optimal timing of field support, in which stores, and what our field teams should focus on to deliver the best ROI and outcomes from crossing the threshold of a store.
Industry Leading Field Team Tools
Say Hello to: LiSA
The retail environment is constantly evolving and so are our field tools. Our field team App LiSA is designed to drive efficient use of time in store and ensure a consistent work flow to maximise output.
Our App syncs in real time with geo-tagged photos ensuring speed from store to bespoke client reporting dashboard in minutes. With new exciting features constantly being added LISA is a ‘One touch’ App solution for field sales.
Many field marketing teams claim to work with real-time sales data. Few actually do. The Logobrand reality is that yesterday’s data drives today’s actions. Where tomorrows sales drive ROI by optimising stock-keeping levels ensuring high visibility and maximising availability. This enables brands to sell more.
The LiSA App ensures data delivery is bespoke to individual stores, pushing SKU level objectives direct to the field teams to assess, investigate and take the necessary interventions to maximise sales. Tablets and iPads allow the teams to follow interactive briefs and allow opportunities to showcase real-time, real-world scenarios to key in-store colleagues.
SKUs can be prioritised for support to include Promotions, NPD or TV-advertised variants, as well as including generic account level activity.
Feedback questionnaires are activity specific to allow us to capture everything our clients need to know, with end goal in mind, creating a reliable and transparent data set post activity.
Real-Time Reporting
LiveDecks™
Detailed reports offer intelligent insight and analysis of results which inform and quantify the outcomes of each action. Using SKU level EPOS data enables us to calculate lost sales in real-time, while allowing us to robustly demonstrate actual ROI delivered as a direct result of the field teams’ actions, by SKU and by intervention type.
LiveDecks™ is our dynamic pulse, presenting live data from different sources compiled in a detailed dashboard. Everything is reported in real time, 100% of the time and we are proud that everything is completely transparent. With root causes identified from first contact, localised issues can be identified, allowing the right solution and intervention to be actioned. We believe this to be the most comprehensive and robust method of recording and monitoring, as well as being 100% informed by sales.
Our experience, together with real-time data insights, enables us to get your product in front of the right customer, at the right time.
Find out how we can help you....
Please get in touch to discuss your instore frustrations and find out how we can maximise your sales at point of purchase.
