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Logobrand’s Quarterly Insights: Unveiling Market Trends and Retailer Strategies!

We’ve got an exciting quarterly insights report from Logobrand that you won’t want to miss. Let’s take a quick peek at the key headlines that caught our attention! When it comes to Market Trends, look no further. We learned that discounters like Aldi and Lidl are experiencing double-digit growth as price-conscious shoppers trade down. The report also highlights the postponement of Scotland’s Deposit Return Scheme (DRS) as well as how seasonal events such as King Charles III’s Coronation saw the UK grocery market gain a massive boost.

Now, let’s talk about the Hot Topic: Christmas is on the horizon! Logobrand knows the importance of standing out during this busy period. Our expertise in analysing store-level data and ensuring stock availability gives your brand the cutting edge during vital times of the year.

In the Retailer Trends section, Logobrand highlights the issue of promotional compliance across different regions. Our field sales teams are ready to tackle these challenges to help retailers maximize their sales potential.

The report also addresses the HFSS (High in Fat, Salt, and Sugar) rollout delays and the impact on customer behaviour and how Logobrand’s analysis of stock and sales data can provide insights into the drop in compliant SKUs and help brands navigate this landscape.

Last but not least, let’s not forget our Eyes And Ears! This section provides valuable insights into the strategies of major retailers.
Tesco is focusing on clubcard promotions and revamping its fresh food aisle to mimic successful merchandising styles.
Morrisons has been urged to clarify their ‘Price Locked’ promo messages, and Logobrand has even caught an error in POS price points.

All retailers are emphasizing the importance of communicating value through membership-driven rewards. Logobrand has been instrumental in correcting promotional SELs, ensuring customers don’t miss out on great deals.
ASDA has rolled out ‘Asda Rewards’ and expanded into the convenience sector, while Sainsbury’s introduced ‘Nectar Prices’ and opened their 10th ‘Neighbourhood Hub’ store.

Phew! That’s quite a lot of valuable information packed into one report. To dive deeper into these insights and discover how Logobrand can help your brand succeed, make sure to check out the full report. Stay ahead of the game and let Logobrand be your trusted partner in the ever-evolving market.