Shiny New FMBE Awards
We were thrilled to be shortlisted in all SIX categories that we entered at this year’s Field Marketing & Brand Experience (FMBE) Awards.
We were eagerly awaiting the awards ceremony, which was held virtually on 29th January 2021. Unfortunately, there was no glitzy awards dinner this year thanks to Covid. However, the event was a complete success and saw Logobrand win three GOLD, two SILVER and two BRONZE awards
We were over the moon to win SIX awards for specific client activities, but the cherry on the cake was to win GOLD for Field Marketing Agency of the Year!
Logobrand are proud of the work we do to maximise sales and deliver a positive return on investment for our clients. After an unsettling year, these awards are truly a testament to our team’s outstanding dedication, agility and commitment.
How does one host an award ceremony during lockdown? A tremendous 13 hours via Facebook Live was the answer, and it was certainly one to remember. We “arrived” to the event dressed up to the nines, joining Frank Wainwright for a virtual event. Hats off to Frank for hosting, managing to keep the awards event in full swing to celebrate everyone’s achievements in a year like no other.
Here’s our full list of awards
Gold : Field Marketing Agency of the Year
Gold: Field Data – Britvic
Gold: Tactical ROI & Service Led – Britvic
Silver: Connectivity – Henkel
Silver: Virtual Events & Demos – Henkel
Bronze: Tactical ROI & Service Led – Haribo
Bronze: Most effective marketing – Haribo
Logobrand are data experts and focus heavily on innovation, that makes us truly unique in our field. Winning GOLD in the Field Data category showcases our commitment to provide data-driven insights and results. We supported Britvic Soft Drinks in the Food to Go Category, which was negatively impacted by lockdown, with sales on average down by 70% YOY. We drove availability and rate of sale by almost 30% across the portfolio and gained vital market share in the category at a key time when recovery was of paramount importance.
As one of the most important and prestigious awards events, the FMBE Awards celebrate the very best of the UK’s brands and agencies. 2020 marks the 16th year that we have taken part in the FMBE Awards and we couldn’t be prouder of our fantastic team that really do deliver the results.
Congratulations to all of the leading brands who attended the awards.
Sally Davis – Logobrand MD said:
“What a year it has been for Logobrand! In the face of adversity, we have had our best year ever.
We are super proud of our achievement as it does not only recognise our commitment and dedication to delivering excellence but is also a real testament to the close collaborative working relationships we have with our clients, driving mutual success and achieving shared objectives.
It’s been a challenging 12 months but we have never lost sight of our aim – ‘To Do it Better’ and never stand still. We are delighted that our commitment to our values, our focus on results, innovation and technology, developing new ways of working, as well as investing heavily in our people, has been recognised as industry-leading.
We are very much looking forward to the year ahead what can be achieved together with our clients in 2021 and beyond.
Credit to Frank and the FMBE team who work tirelessly throughout the year and support our industry with real passion”
Ali Robinson – Logobrand Commercial Director said:
“It was my first anniversary with Logobrand last week and what a way to celebrate! I’m delighted to have joined such a fantastic team dedicated to consistently deliver outstanding results. We have navigated our way through difficult circumstance for us all with great agility and passion to make a difference. It is fantastic to have this recognition from the industry and a demonstration of great partnerships with our clients. We have made a great start to 2021 and I look forward to continuing to share our successes.
Thanks to Frank and the FMBE team, a first for me to be part of this brilliant event and I look forward to many more!”
If you fancy a chat about how we can help to maximise your potential to sell more, please get in touch with us.