4 ways the coronavirus pandemic has reshaped retail
Impacts on customer experience, promotions and shopping behaviour The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s likely that these changes are here to stay as the disruption continues into 2021. To help you navigate the complexities of the ever-changing retail landscape, we have analysed recent data from various credible sources, including Kantar and Censuswide, about the impacts of the pandemic on retail. Our field...