Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success …
Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing.
Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key …
As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right …
Impacts on customer experience, promotions and shopping behaviour
The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s …
