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The growing demand for click-and-collect and home delivery is taking its toll on stores

Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders.   Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf availability in today’s competitive, omni-channel retail environment.  How retail stores have adapted to the ‘new normal’ by optimising click and collect and home delivery services  From surges in online grocery shopping and concerns about the safety of shoppers and retail staff to managing stock level issues...

1st March 2021
Logobrand
Field Marketing, Logobrand
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From shelf to checkout: How to maximise sales with point of purchase marketing

Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing.   Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key messaging between the brand and the consumer.   When point of purchase marketing is executed correctly, you will soon see your products moving swiftly off shelves and into customers’ hands. Firstly, let’s dive deeper into what point of...

26th January 2021
Logobrand
Field Marketing, Winning at Point of Purchase Series
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How brands can drive sales and deliver excellent retail merchandising execution in 2021

As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right merchandising strategy, you can win consumer attention at point of purchase, drive sales and improve brand loyalty.  The coronavirus pandemic has impacted life as we know it. While there is hope on the horizon for combating the virus, it's likely that things...

5th January 2021
Logobrand
Field Marketing, Logobrand
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Need help understanding your daily business performance in the Multiple Grocers?

[vc_row top_and_bottom_padding="" left_and_right_padding="" bg_type=""][vc_column delay="" delay_offset="" bg_type="" min_height="" top_and_bottom_padding="" left_and_right_padding="" width="1/1"][text]Availability Manager can help navigate your way through the impact of COVID-19  - the fastest and most comprehensive Retailer EPOS interpretation tool on the market and Logobrand is currently offering a special trial rate to give you the opportunity to benefit from the insights that Availability Manager brings to your business. Let Availability Manager transform real time data into knowledge and insights, delivered securely...

7th April 2020
Logobrand
Field Marketing, Technology
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Availability in the New Year – getting straight in the aftermath of Christmas

The start of the year brought the release of official figures exploring the UK’s biggest supermarket retailers performed during the Christmas period. There have been huge successes, like Lidl, who saw sales rise 11% in the four weeks leading up to December 29th, and there have been some retailers who have missed the mark in terms of sales and revenue like Sainsbury’s, whose like-for-like retail sales dropped 0.7% in the 15 weeks to...

23rd January 2020
Logobrand
Festive
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