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Discounter and value channels have boomed during the pandemic: How brands can maximise sales 

Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success story for discounter channels and how brands can maximise sales by targeting money-savvy shoppers.  IGD’s research predicted that discounter stores will be worth a staggering £12.6billion by 2022, up from £11.1billion in 2020. Home Bargains, B&M, Poundland and Wilko were some of the discounters found to have profited...