field marketing

4 ways the coronavirus pandemic has reshaped retail

Impacts on customer experience, promotions and shopping behaviour 
The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s …

Mind the Gap: How’s your On-Shelf Availability in Grocery?

If your field sales team is currently off the road, you have gaps in coverage, or you have put field sales support for the Multiple Grocers on hold, it is highly likely that:

– Your on-shelf availability is suffering
– Your shelf presence is dwindling
– Your fixture compliance is non-existent…

Real Businesses Need Real ROI

We’ve all seen those fantastical return on investment (ROI) models that promise to give you absolutely everything you could ever need. Sadly, many of these wondrous models that seem far too good to be true are just that – …