Award Winning Field Marketing Agency since 1990. We have 30 years of experience driving brands and increasing sales instore whilst delivering ROI for our clients

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Discounter and value channels have boomed during the pandemic: How brands can maximise sales 

Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success story for discounter channels and how brands can maximise sales by targeting money-savvy shoppers.  IGD’s research predicted that discounter stores will be worth a staggering £12.6billion by 2022, up from £11.1billion in 2020. Home Bargains, B&M, Poundland and Wilko were some of the discounters found to have profited...

26th March 2021
Logobrand
Field Marketing, Logobrand
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The growing demand for click-and-collect and home delivery is taking its toll on stores

Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders.   Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf availability in today’s competitive, omni-channel retail environment.  How retail stores have adapted to the ‘new normal’ by optimising click and collect and home delivery services  From surges in online grocery shopping and concerns about the safety of shoppers and retail staff to managing stock level issues...

1st March 2021
Logobrand
Field Marketing, Logobrand
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How brands can drive sales and deliver excellent retail merchandising execution in 2021

As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right merchandising strategy, you can win consumer attention at point of purchase, drive sales and improve brand loyalty.  The coronavirus pandemic has impacted life as we know it. While there is hope on the horizon for combating the virus, it's likely that things...

5th January 2021
Logobrand
Field Marketing, Logobrand
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4 ways the coronavirus pandemic has reshaped retail

Impacts on customer experience, promotions and shopping behaviour  The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s likely that these changes are here to stay as the disruption continues into 2021.   To help you navigate the complexities of the ever-changing retail landscape, we have analysed recent data from various credible sources, including Kantar and Censuswide, about the impacts of the pandemic on retail. Our field...

3rd December 2020
Logobrand
Field Marketing
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Two weeks into lockdown, here’s what we’ve learned so far

We are now into our second full week of social distancing, which means the whole Logobrand HQ team are now able to work from home. Here’s what we’ve learned so far! Know your goals Our goals as a company are reflected in our core values, and, during this difficult time especially, our priorities are simple: taking care of our staff, taking care of our clients, and taking care of Logobrand. Having a team of field...

31st March 2020
Logobrand
Logobrand, Employees
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Logobrand welcomes new Commercial Director, Ali Robinson

This month we welcomed a fresh face to Logobrand’s executive team, with the introduction of our new Commercial Director, Ali Robinson. Fresh from a Head of Sales role at Weetabix, Ali brings with her more than 30 years’ experience in the FMCG industry. She’s overseen huge successes with some of the best known brands in the industry; Pepsi Max and Robinsons to name just two. Her valuable industry know-how has already had a...

26th February 2020
Logobrand
Employees
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Why Grocery Sales Disappointed Despite Veganuary & Dry January Success

Reports released this week indicate that UK grocery sales were disappointing throughout January. The first month of 2020 has seen many brands release NPD, and with lifestyle trends like ‘Dry January’ and ‘Veganuary’ quickly joining ‘New Year, New Me’ campaigns as a catalyst for driving shopper habits at the start of the year, these lacklustre sales results could indicate that something is going wrong along the retail execution path. According to the Retail Gazette,...

6th February 2020
Logobrand
Logobrand
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Availability in the New Year – getting straight in the aftermath of Christmas

The start of the year brought the release of official figures exploring the UK’s biggest supermarket retailers performed during the Christmas period. There have been huge successes, like Lidl, who saw sales rise 11% in the four weeks leading up to December 29th, and there have been some retailers who have missed the mark in terms of sales and revenue like Sainsbury’s, whose like-for-like retail sales dropped 0.7% in the 15 weeks to...

23rd January 2020
Logobrand
Festive
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Real Businesses Need Real ROI

We’ve all seen those fantastical return on investment (ROI) models that promise to give you absolutely everything you could ever need. Sadly, many of these wondrous models that seem far too good to be true are just that - promises without any real basis in reality or concrete, provable results. The truth is, every business needs a solid plan designed to ensure they receive their goal ROI. Therefore, securing a robust ROI method that...

12th December 2019
Logobrand
Winning at Point of Purchase Series
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