Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success …
Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders.
Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf …
As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right …
Impacts on customer experience, promotions and shopping behaviour
The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s …
If your field sales team is currently off the road, you have gaps in coverage, or you have put field sales support for the Multiple Grocers on hold, it is highly likely that:
– Your on-shelf availability is suffering
– Your shelf presence is dwindling
– Your fixture compliance is non-existent…
We are now into our second full week of social distancing, which means the whole Logobrand HQ team are now able to work from home. Here’s what we’ve learned so far!
Know your goals
Our goals as a company are reflected …
This month we welcomed a fresh face to Logobrand’s executive team, with the introduction of our new Commercial Director, Ali Robinson. Fresh from a Head of Sales role at Weetabix, Ali brings with her more than 30 years’ experience …
Reports released this week indicate that UK grocery sales were disappointing throughout January. The first month of 2020 has seen many brands release NPD, and with lifestyle trends like ‘Dry January’ and ‘Veganuary’ quickly joining ‘New Year, New Me’ …
The start of the year brought the release of official figures exploring the UK’s biggest supermarket retailers performed during the Christmas period. There have been huge successes, like Lidl, who saw sales rise 11% in the four weeks leading …
We’ve all seen those fantastical return on investment (ROI) models that promise to give you absolutely everything you could ever need. Sadly, many of these wondrous models that seem far too good to be true are just that – …
