This month we welcomed a fresh face to Logobrand’s executive team, with the introduction of our new Commercial Director, Ali Robinson. Fresh from a Head of Sales role at Weetabix, Ali brings with her more than 30 years’ experience in the FMCG industry. She’s overseen huge successes with some of the best known brands in the industry; Pepsi Max and Robinsons to name just two. Her valuable industry know-how has already had a...
Reports released this week indicate that UK grocery sales were disappointing throughout January. The first month of 2020 has seen many brands release NPD, and with lifestyle trends like ‘Dry January’ and ‘Veganuary’ quickly joining ‘New Year, New Me’ campaigns as a catalyst for driving shopper habits at the start of the year, these lacklustre sales results could indicate that something is going wrong along the retail execution path. According to the Retail Gazette,...
The start of the year brought the release of official figures exploring the UK’s biggest supermarket retailers performed during the Christmas period. There have been huge successes, like Lidl, who saw sales rise 11% in the four weeks leading up to December 29th, and there have been some retailers who have missed the mark in terms of sales and revenue like Sainsbury’s, whose like-for-like retail sales dropped 0.7% in the 15 weeks to...
