field sales Archives - Logobrand Field Marketing

Excellence in Health & Safety in the workplace

We are delighted to announce that Logobrand Field Marketing Ltd has been awarded accreditation from Alcumus SafeContractor for achieving excellence in health & safety in the workplace. Alcumus SafeContractor is one of the UK's leading health and safety accreditation schemes which recognises extremely rigorous standards in health and safety policies and management, along with a commitment to sustainable and ethical practices. With the impact of Covid-19, we have remained committed to ensuring that our staff are safe and protected whilst continuing to support our clients and retailers. More and more retailers are recognising the importance of SafeContractor accreditation in order to work in their stores. Logobrand are proud to receive this accreditation,...

20th January 2021

Logobrand

Awards

Mind the Gap: How’s your On-Shelf Availability in Grocery?

If your field sales team is currently off the road, you have gaps in coverage, or you have put field sales support for the Multiple Grocers on hold, it is highly likely that: - Your on-shelf availability is suffering - Your shelf presence is dwindling - Your fixture compliance is non-existent...

20th April 2020

Logobrand

Field Marketing

Stock is back, but are your brands on Sale?

We are continuing to support our client’s brands and the Multiple Grocers, strictly following government guidelines to ensure the safety of our amazing Nationwide Field Team. More stock is in store, but are your brands on sale? ...

3rd April 2020

Logobrand

Field Marketing

Two weeks into lockdown, here’s what we’ve learned so far

We are now into our second full week of social distancing, which means the whole Logobrand HQ team are now able to work from home. Here’s what we’ve learned so far! Know your goals Our goals as a company are reflected in our core values, and, during this difficult time especially, our priorities are simple: taking care of our staff, taking care of our clients, and taking care of Logobrand. Having a team of field...

31st March 2020

Logobrand

Logobrand, Employees

Why Grocery Sales Disappointed Despite Veganuary & Dry January Success

Reports released this week indicate that UK grocery sales were disappointing throughout January. The first month of 2020 has seen many brands release NPD, and with lifestyle trends like ‘Dry January’ and ‘Veganuary’ quickly joining ‘New Year, New Me’ campaigns as a catalyst for driving shopper habits at the start of the year, these lacklustre sales results could indicate that something is going wrong along the retail execution path. According to the Retail Gazette,...

6th February 2020

Logobrand

Availability in the New Year – getting straight in the aftermath of Christmas

The start of the year brought the release of official figures exploring the UK’s biggest supermarket retailers performed during the Christmas period. There have been huge successes, like Lidl, who saw sales rise 11% in the four weeks leading up to December 29th, and there have been some retailers who have missed the mark in terms of sales and revenue like Sainsbury’s, whose like-for-like retail sales dropped 0.7% in the 15 weeks to...

23rd January 2020

Logobrand

Festive

The trick to selling the treats: How to stand out at Halloween

Halloween is fast becoming one of the biggest retail events of the year, especially for confectionery companies. It is estimated that 90% of Americans spent money on sweets over the Halloween period, amounting to $2.6 billion dollars. Halloween has been an established and widely celebrated holiday in America since the early days of the 20th century, and this enthusiasm has spread worldwide. With so much income being spent on Halloween themed sweets, how...

30th October 2019

Logobrand

Festive

Spend Less, Achieve More from your Retail Execution Team

When did you last evaluate what your in-store execution team was REALLY delivering? At Logobrand, we have 30 years’ experience in working with our clients and offering our hard-earned advice and field marketing expertise. Here are just a few ways in which you could maximise your budget: Invite competition and creativity… regularly Everyone wants more for less and to do things smarter, and it’s completely possible when you think creatively. By encouraging tactical field marketing...

8th October 2019

Logobrand

Winning at Point of Purchase Series

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