The trick to selling the treats: How to stand out at Halloween

Halloween is fast becoming one of the biggest retail events of the year, especially for confectionery companies. It is estimated that 90% of Americans spent money on sweets over the Halloween period, amounting to $2.6 billion dollars. Halloween has been an established and widely celebrated holiday in America since the early days of the 20th century, and this enthusiasm has spread worldwide. With so much income being spent on Halloween themed sweets, how...