Why Grocery Sales Disappointed Despite Veganuary & Dry January Success

Reports released this week indicate that UK grocery sales were disappointing throughout January. The first month of 2020 has seen many brands release NPD, and with lifestyle trends like ‘Dry January’ and ‘Veganuary’ quickly joining ‘New Year, New Me’ campaigns as a catalyst for driving shopper habits at the start of the year, these lacklustre sales results could indicate that something is going wrong along the retail execution path. According to the Retail Gazette,...