Merchandising

From shelf to checkout: How to maximise sales with point of purchase marketing

Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing.  

Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key …

4 ways the coronavirus pandemic has reshaped retail

Impacts on customer experience, promotions and shopping behaviour 
The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s …

Stock is back, but are your brands on Sale?

We are continuing to support our client’s brands and the Multiple Grocers, strictly following government guidelines to ensure the safety of our amazing Nationwide Field Team. More stock is in store, but are your brands on sale?

Real Businesses Need Real ROI

We’ve all seen those fantastical return on investment (ROI) models that promise to give you absolutely everything you could ever need. Sadly, many of these wondrous models that seem far too good to be true are just that – …

Field Marketing Awards 2019

Everyone at Logobrand is delighted to announce we have been shortlisted in 4 categories for 2019’s Field Marketing Awards!

Our philosophy towards FMBE is simple – we only ever submit
an entry if we believe that it will win, preferring quality …

Logobrand’s New Look

We are proud/thrilled to announce the launch of our newly revamped website & branding!  The new Logobrand website has been designed with a fresh new look and user-friendly navigation, updated with the latest information about who we are and …

Going for Gold… Again!

t’s that time of year again folks… The Field Marketing Awards 2018!

We are delighted to announce that we have been shortlisted for awards in every category we entered this year, as well as the big one – Agency of …

How to stand out in the Christmas noise

t the time of writing, there are exactly 95 days to Christmas. That’s 13 Fridays left till we get to enjoy family, friends and the joy that is the festive season. Well, that’s the feeling for consumers anyway, but for retailers …