Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success …
Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing.
Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key …
As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right …
Impacts on customer experience, promotions and shopping behaviour
The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s …
We are continuing to support our client’s brands and the Multiple Grocers, strictly following government guidelines to ensure the safety of our amazing Nationwide Field Team. More stock is in store, but are your brands on sale?
We’ve all seen those fantastical return on investment (ROI) models that promise to give you absolutely everything you could ever need. Sadly, many of these wondrous models that seem far too good to be true are just that – …
In retail it’s NEVER too early to talk about Christmas, and
if your sales HQ is anything like our office, you’ve probably been planning for
Christmas long before the weather got a little cooler and the leaves started
turning. There is no …
Everyone at Logobrand is delighted to announce we have been shortlisted in 4 categories for 2019’s Field Marketing Awards!
Our philosophy towards FMBE is simple – we only ever submit
an entry if we believe that it will win, preferring quality …
We are proud/thrilled to announce the launch of our newly revamped website & branding! The new Logobrand website has been designed with a fresh new look and user-friendly navigation, updated with the latest information about who we are and …
t’s that time of year again folks… The Field Marketing Awards 2018!
We are delighted to announce that we have been shortlisted for awards in every category we entered this year, as well as the big one – Agency of …
