Award Winning Field Marketing Agency since 1990. We have 30 years of experience driving brands and increasing sales instore whilst delivering ROI for our clients

8 George Street
Nottingham
NG1 3BE
(+44) (0) 115 952 7878
reception@logobrand.com

Merchandising Tag

Discounter and value channels have boomed during the pandemic: How brands can maximise sales 

Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success story for discounter channels and how brands can maximise sales by targeting money-savvy shoppers.  IGD’s research predicted that discounter stores will be worth a staggering £12.6billion by 2022, up from £11.1billion in 2020. Home Bargains, B&M, Poundland and Wilko were some of the discounters found to have profited...

From shelf to checkout: How to maximise sales with point of purchase marketing

Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing.   Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key messaging between the brand and the consumer.   When point of purchase marketing is executed correctly, you will soon see your products moving swiftly off shelves and into customers’ hands. Firstly, let’s dive deeper into what point of...

How brands can drive sales and deliver excellent retail merchandising execution in 2021

As we enter the new year, most brands want to know how to refresh their retail execution strategy to drive sales. The indulgent festive season is over. And the surge of in-store sales has gone with it. For brands, this can bring on a strong case of the January blues. So, what’s the solution? With the right merchandising strategy, you can win consumer attention at point of purchase, drive sales and improve brand loyalty.  The coronavirus pandemic has impacted life as we know it. While there is hope on the horizon for combating the virus, it's likely that things...

4 ways the coronavirus pandemic has reshaped retail

Impacts on customer experience, promotions and shopping behaviour  The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s likely that these changes are here to stay as the disruption continues into 2021.   To help you navigate the complexities of the ever-changing retail landscape, we have analysed recent data from various credible sources, including Kantar and Censuswide, about the impacts of the pandemic on retail. Our field...

Real Businesses Need Real ROI

We’ve all seen those fantastical return on investment (ROI) models that promise to give you absolutely everything you could ever need. Sadly, many of these wondrous models that seem far too good to be true are just that - promises without any real basis in reality or concrete, provable results. The truth is, every business needs a solid plan designed to ensure they receive their goal ROI. Therefore, securing a robust ROI method that...

Elf on the shelf? Get more of yourSELF on the shelf at Christmas

In retail it’s NEVER too early to talk about Christmas, and if your sales HQ is anything like our office, you’ve probably been planning for Christmas long before the weather got a little cooler and the leaves started turning. There is no bigger retail event in the UK than Christmas, and the best-case scenario is that your products fly off the shelves. But this leaves a huge problem that many brands simply don’t plan for: availability. Availability in the...

Field Marketing Awards 2019

Everyone at Logobrand is delighted to announce we have been shortlisted in 4 categories for 2019’s Field Marketing Awards! Our philosophy towards FMBE is simple – we only ever submit an entry if we believe that it will win, preferring quality over quantity. It’s a source of great pride amongst the whole Logobrand team that our record remains unblemished – every entry we have ever submitted to FMBE has made the final shortlist. We truly believe we have the...

Logobrand’s New Look

We are proud/thrilled to announce the launch of our newly revamped website & branding!  The new Logobrand website has been designed with a fresh new look and user-friendly navigation, updated with the latest information about who we are and what we do.  We hope you enjoy our new site. The design of our new website and the structure of information improves its overview and usability.  We wanted to give our prospective clients and the...

Going for Gold… Again!

[vc_row top_and_bottom_padding="" left_and_right_padding="" bg_type=""][vc_column delay="" delay_offset="" width="1/1"][text] [dropcap type="dropcap-1" character="I" id="" class="" style=""]t’s that time of year again folks… The Field Marketing Awards 2018! We are delighted to announce that we have been shortlisted for awards in every category we entered this year, as well as the big one – Agency of the Year! We have been shortlisted for the following: [list type="check" id="" class="" style=""][list_item id="" class="" style=""]Field Data Award [/list_item][list_item id="" class="" style=""]Most Effective Instore Marketing [/list_item][list_item...