Award Winning Field Marketing Agency since 1990. We have 30 years of experience driving brands and increasing sales instore whilst delivering ROI for our clients

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Retail Tag

DIY and home improvement retailing: How sales have soared during the coronavirus pandemic

The UK saw a surge in DIY activities like never before during the coronavirus outbreak. If you’ve seen the queues outside B&Q since lockdown restrictions were lifted, you won’t be surprised to find out that DIY activities grew by almost 50%, compared to the same period a year before.   Home improvement and gardening projects were all the rage in 2020 and early 2021, as Brits spent more time at home than ever before. From redecorating and updating interiors, to deep cleaning and gardening, our shopping...

20th April 2021
Logobrand
Field Marketing, Logobrand
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Discounter and value channels have boomed during the pandemic: How brands can maximise sales 

Discounter and value channels have successfully carved out a niche in the retail industry, growing exponentially during the COVID-19 pandemic, suggests new research from IGD. As some shops have seen declining sales and store closures, discounter shops that were identified as ‘essential’ during lockdown have been thriving. Keep reading to find out why 2020 was a success story for discounter channels and how brands can maximise sales by targeting money-savvy shoppers.  IGD’s research predicted that discounter stores will be worth a staggering £12.6billion by 2022, up from £11.1billion in 2020. Home Bargains, B&M, Poundland and Wilko were some of the discounters found to have profited...

26th March 2021
Logobrand
Field Marketing, Logobrand
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From shelf to checkout: How to maximise sales with point of purchase marketing

Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing.   Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key messaging between the brand and the consumer.   When point of purchase marketing is executed correctly, you will soon see your products moving swiftly off shelves and into customers’ hands. Firstly, let’s dive deeper into what point of...

26th January 2021
Logobrand
Field Marketing, Winning at Point of Purchase Series
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4 ways the coronavirus pandemic has reshaped retail

Impacts on customer experience, promotions and shopping behaviour  The coronavirus pandemic has completely transformed our daily lives. So, it’s not surprising that the way we shop has changed too. This has completely reshaped the retail industry. New shopping trends have emerged that have impacted customer experience, promotions and shopping behaviour. Consumers have responded to the ‘new normal’ and it’s likely that these changes are here to stay as the disruption continues into 2021.   To help you navigate the complexities of the ever-changing retail landscape, we have analysed recent data from various credible sources, including Kantar and Censuswide, about the impacts of the pandemic on retail. Our field...

3rd December 2020
Logobrand
Field Marketing
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