Sales Archives - Logobrand Field Marketing

The growing demand for click-and-collect and home delivery is taking its toll on stores

Click-and-collect and home delivery proved to be essential during the coronavirus pandemic, correlating with a surge in online food retail sales. However, on-shelf availability can suffer as stores attempt to fulfil orders. Keep reading to find out our top tips for managing increased online demand without letting in-store retail execution fall behind. We’ll focus on the importance of on-shelf availability in today’s competitive, omni-channel retail environment. How retail stores have adapted to the ‘new normal’ by optimising click and collect and home delivery services From surges in online grocery shopping and concerns about the safety of shoppers and retail staff to managing stock level issues...

1st March 2021

Logobrand

Field Marketing, Logobrand

From shelf to checkout: How to maximise sales with point of purchase marketing

Want to know the secret to making your products fly off the shelves? We’re here to tell you that the answer lies in your point of purchase marketing. Once customers are already in the store, the next challenge is getting them to interact with your product. It doesn’t stop there. Customers need the incentive to make a purchase, which requires key messaging between the brand and the consumer. When point of purchase marketing is executed correctly, you will soon see your products moving swiftly off shelves and into customers’ hands. Firstly, let’s dive deeper into what point of...

26th January 2021

Logobrand

Field Marketing, Winning at Point of Purchase Series

Elf on the shelf? Get more of yourSELF on the shelf at Christmas

In retail it’s NEVER too early to talk about Christmas, and if your sales HQ is anything like our office, you’ve probably been planning for Christmas long before the weather got a little cooler and the leaves started turning. There is no bigger retail event in the UK than Christmas, and the best-case scenario is that your products fly off the shelves. But this leaves a huge problem that many brands simply don’t plan for: availability. Availability in the...

19th September 2019

Logobrand

Festive

Field Marketing Awards 2019

Everyone at Logobrand is delighted to announce we have been shortlisted in 4 categories for 2019’s Field Marketing Awards! Our philosophy towards FMBE is simple – we only ever submit an entry if we believe that it will win, preferring quality over quantity. It’s a source of great pride amongst the whole Logobrand team that our record remains unblemished – every entry we have ever submitted to FMBE has made the final shortlist. We truly believe we have the...

4th September 2019

Logobrand

Awards

Logobrand’s New Look

We are proud/thrilled to announce the launch of our newly revamped website & branding! The new Logobrand website has been designed with a fresh new look and user-friendly navigation, updated with the latest information about who we are and what we do. We hope you enjoy our new site. The design of our new website and the structure of information improves its overview and usability. We wanted to give our prospective clients and the...

4th June 2019

Logobrand

Logobrand, Technology

Going for Gold… Again!

[vc_row top_and_bottom_padding="" left_and_right_padding="" bg_type=""][vc_column delay="" delay_offset="" width="1/1"][text] [dropcap type="dropcap-1" character="I" id="" class="" style=""]t’s that time of year again folks… The Field Marketing Awards 2018! We are delighted to announce that we have been shortlisted for awards in every category we entered this year, as well as the big one – Agency of the Year! We have been shortlisted for the following: [list type="check" id="" class="" style=""][list_item id="" class="" style=""]Field Data Award [/list_item][list_item id="" class="" style=""]Most Effective Instore Marketing [/list_item][list_item...

1st December 2018

Logobrand

Awards

How to stand out in the Christmas noise

[vc_row top_and_bottom_padding="" left_and_right_padding="" bg_type=""][vc_column delay="" delay_offset="" width="1/1"][text] [dropcap type="dropcap-1" character="A" id="" class="" style=""]t the time of writing, there are exactly 95 days to Christmas. That’s 13 Fridays left till we get to enjoy family, friends and the joy that is the festive season. Well, that’s the feeling for consumers anyway, but for retailers and suppliers, the lead up to Christmas is the most stressful and important time of the year. We know our clients need to...

1st October 2018

Logobrand

Festive

10 Years at Logobrand

[vc_row top_and_bottom_padding="" left_and_right_padding="" bg_type=""][vc_column delay="" delay_offset="" width="1/1"][text] [dropcap type="dropcap-1" character="I" id="" class="" style=""] recently celebrated 10 years since the day I started working at Logobrand. 10 years is a really long time! I’ve never stayed in any job before for such a long period and to be honest, when I came to Logobrand, could never have predicted I’d still be here. Which means that working for Logobrand is a good thing! So what has happened...

21st April 2018

Logobrand

Employees

Going For Gold

[vc_row top_and_bottom_padding="" left_and_right_padding="" bg_type=""][vc_column delay="" delay_offset="" width="1/1"][text] [dropcap type="dropcap-1" character="T" id="" class="" style=""]he Logobrand team decamped to Troxy in London for the 2017 Field Marketing Awards, with Sally & Co. coming away with a prize in every category entered. As well as a few sore heads. The event is our industry’s benchmark prizegiving gala, which this year saw a sci-fi themed event hosted by Red Dwarf TV series star Craig Charles. Our instore techniques set us...

1st December 2017

Logobrand

Awards

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Sales Tag

Logobrand