Elf on the shelf? Get more of yourSELF on the shelf at Christmas
In retail it’s NEVER too early to talk about Christmas, and if your sales HQ is anything like our office, you’ve probably been planning for Christmas long before the weather got a little cooler and the leaves started turning. There is no bigger retail event in the UK than Christmas, and the best-case scenario is that your products fly off the shelves. But this leaves a huge problem that many brands simply don’t plan for: availability. Availability in the...