What We Do At Logobrand

One of the great pleasures in hosting the Field Marketing awards through 13 years has been the insight into top performing agencies whilst chairing our client judged sessions.

A Logobrand entry is always a special one, the proverbial shoo-in for the shortlist. Whoever judges (and they are typicaly very senior) the result is always the same, impressed by the content, the work that was undertaken, the clarity of the vision, the innovation and, of course, the results. Logobrand has always been a force for dynamic store availability and detailed accountability, and unsurprisingly wins at FMBE Awards with a success strike rate few can aspire to.

Underpinning the data driven store resullts are a management and field team that are always enthusiastic to take their work forwards whilst being joyful and supportive at all points of contact

Frank Wainwright - FMBE Awards Director

Love this report and the attention to detail from Logobrand (not always the case when we’ve sent merchandisers into stores before)

 

Best-in class report attached shared internally

 

Going forward let’s liaise as closely as possible when sending merchandisers into our top accounts for implementation, as there are often plenty of efficiencies by adding checks on both brands at the same time.

L’Oréal Paris - Brand Business Director

Pt 1: I’ve been responsible for Britvic’s grocery field sales strategy for 10 years …  we have significantly improved the point-of-purchase execution of our brands. Importantly, in a very cost-effective way by utilising the strengths of different field agencies. The biggest bugbear I had is that each company uses its own systems… The vision was a single system that stored and processed data captured by all our field teams along with the daily EPOS feed from retailers. Phase 1 was the web portal… it very quickly became the go-to place.

Britvic - Category Strategy Manager

Pt 2: Britvic Instore (Project Ted output portal) is so much easier to use than the retailers’ own systems. Phase 2 was Britvic’s Instore field app… this has been extremely well received by both teams… (it) is simple and intuitive with minimal training required… From a Britvic perspective we now have just one place to go to see everything. This is a truly transformational tool for Britvic. We are already seeing better compliance, additional feature and display space and improved job satisfaction amongst our teams. Reporting and insights being shared with Britvic HO has enabled us to make better and more timely decisions. This has been crucial for us in a year which saw the introduction of a sugar levy and CO2 supply issues throughout the hottest summer for decades.

Britvic - Category Strategy Manager