1. Introduction

At Logobrand, we recognise that responsible business practices are essential to long-term success and to creating positive outcomes for our clients, employees, partners, communities and the environment.

As one of the UK’s leading independent field marketing service agencies, our operations connect brands directly with consumers through people, events and retail engagement. This responsibility requires us to operate ethically, sustainably and transparently.

Our Environmental, Social and Governance (ESG) framework outlines how we integrate sustainable and responsible practices into our business activities. This statement reflects our commitment to operating in a responsible and sustainable manner while complying with relevant UK legislation and recognised standards.

In particular, our ESG approach supports compliance with key UK regulatory frameworks including:

  • The UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018
  • The Equality Act 2010, promoting fairness, equality and non-discrimination in the workplace
  • The Health and Safety at Work etc. Act 1974, ensuring safe working conditions for employees and contractors
  • The Modern Slavery Act 2015, supporting ethical labour practices and responsible supply chains
  • The Bribery Act 2010, maintaining strict standards against corruption and unethical conduct
  • The Environmental Protection Act 1990 and related environmental regulations
  • The Companies Act 2006, supporting responsible corporate governance and transparency

Where applicable, we aim to align our practices with recognised sustainability principles and responsible business standards relevant to our industry.

This policy statement guides decision-making across our operations and supports our goal of delivering marketing services that are not only effective but also responsible and sustainable. Our ESG commitments apply across all aspects of our business, including our internal operations, field marketing teams, supplier relationships and client campaigns.

2. Environmental Responsibility

As a field marketing business operating across retail environments, events and brand activations, we acknowledge that our activities can contribute to environmental impact through travel, logistics, materials and energy consumption.

We are committed to reducing this impact wherever possible and our environmental commitments include:

2.1 Reducing Carbon Impact

We aim to minimise the carbon footprint associated with our field marketing activities by:

  • Encouraging efficient route planning for field staff.
  • Promoting the use of public transport, shared travel and low-emission vehicles where feasible.
  • Supporting remote working and digital collaboration tools where appropriate.
  • Monitoring business travel and identifying opportunities to reduce emissions.

2.2 Responsible Use of Materials

Field marketing campaigns often involve promotional materials, product samples and point-of-sale displays. To reduce environmental impact, we aim to:

  • Prioritise reusable, recyclable or sustainable promotional materials.
  • Reduce single-use plastics where possible.
  • Work with suppliers who share our environmental values.
  • Encourage responsible disposal or recycling of campaign materials after use.

2.3 Sustainable Procurement

When sourcing products, uniforms, display units or promotional items, we aim to work with suppliers that demonstrate responsible environmental practices and ethical sourcing.

2.4 Waste Reduction

We strive to reduce waste generated by campaigns, events and office activities through:

  • Recycling initiatives.
  • Minimising unnecessary printing and paper use.
  • Encouraging digital reporting and campaign management tools.

2.5 Continuous Improvement

We recognise that sustainability is an evolving area. We will continue to review our operations and explore opportunities to improve environmental performance as technology and best practices develop.

3. Social Responsibility

Our people are at the heart of our business.

As a company that relies heavily on brand ambassadors, field marketing teams and client-facing staff, we are committed to creating a safe, inclusive and supportive working environment, promoting a culture of psychological safety and respecting each employee’s traditions and beliefs.

3.1 Fair Employment Practices

We are committed to:

  • Providing fair pay and clear terms of engagement for all employees and field staff.
  • Complying with UK employment law and labour regulations.
  • Ensuring safe working conditions for all team members.
  • Promoting respectful and professional conduct in all workplace environments.

3.2 Diversity, Equity, Inclusion and Belonging

We believe diversity strengthens our workforce and enhances the campaigns we deliver. We are committed to creating an environment where everyone is respected and valued.

To do this we aim to:

  • Recruit and promote talent based on skills, experience and potential
  • Foster an inclusive environment free from discrimination or harassment
  • Encourage representation from diverse backgrounds across our workforce
  • Provide equal opportunities for training, development and career progression

3.3 Wellbeing and Support

Field marketing roles can involve travel, irregular hours and event-based work. We aim to support employee wellbeing through:

  • Clear communication and expectations around assignments
  • Reasonable working hours and fair scheduling
  • Support from line managers and operational teams
  • Promoting a healthy work-life balance wherever possible

3.4 Community Engagement

As a people-led business working in communities across the UK, we encourage:

  • Ethical and respectful engagement with the public
  • Participation in community-focused campaigns when appropriate
  • Supporting charitable initiatives and responsible brand partnerships

3.5 Training and Development

We believe continuous learning is essential to maintaining a professional and responsible workforce. We aim to provide:

  • A comprehensive suite of training solutions for all our teams
  • Self-directed, mentoring and accessible development opportunities for employees
  • Guidance on ethical marketing practices and responsible brand representation

4. Governance and Ethical Business Practices

Strong governance ensures that our business operates with integrity, transparency and accountability.

4.1 Ethical Conduct

All employees, contractors and field staff are expected to adhere to high ethical standards when representing our company and our clients. We are committed to:

  • Honest and transparent communication with clients and stakeholders
  • Compliance with all relevant UK laws and regulations
  • Responsible marketing practices that respect consumers

4.2 Data Protection and Privacy

As a marketing company, we often handle campaign data, reporting and occasionally consumer information. We are committed to:

  • Complying with the UK General Data Protection Regulation (UK GDPR) and applicable privacy laws
  • Protecting confidential client and business information
  • Ensuring secure storage and handling of data

4.3 Anti-Bribery and Corruption

We operate a strict zero-tolerance approach to bribery and corruption. Employees and representatives must not offer, give, request or accept any form of improper payment or advantage.

4.4 Responsible Supplier Relationships

We aim to work with suppliers, partners and contractors who share our values and commitment to ethical business practices.

Where appropriate we encourage suppliers to demonstrate:

  • Ethical labour practices
  • Responsible environmental behaviour
  • Compliance with legal and regulatory requirements

4.5 Accountability and Oversight

Senior management is responsible for overseeing ESG commitments and ensuring that responsible practices are embedded in our operations. We encourage employees to raise concerns about unethical behaviour or policy breaches without fear of retaliation.

5. Implementation and Review

This ESG Policy Statement applies to all employees, contractors and representatives of Logobrand. To support implementation, we aim to:

  • Communicate ESG principles across the organisation
  • Encourage employees and partners to contribute to sustainability initiatives
  • Monitor progress and identify opportunities for improvement
  • Review this statement periodically to ensure it remains relevant and effective

6. Our Commitment

At Logobrand, we believe responsible business practices strengthen our relationships with clients, employees and communities. By integrating environmental awareness, social responsibility and strong governance into our operations, we aim to contribute positively to the marketing industry and the wider society in which we operate.

We are committed to continuing our ESG journey and to improving our practices as expectations, technology and industry standards evolve.